Category: Matt Weik
Will Edible Packaging Be the Next Big Trend in Sports Nutrition?
by Matt Weik
If this topic looks familiar, you have probably read my other article from a few years ago regarding edible packaging. Well, it see [...]
Viking Waffle: A Solution to Breakfast Woes
by Matt Weik
Breakfast is one of the most commonly skipped meals of the day. Why? Because people are in a rush to wake up and get out the doo [...]
Are Edgy Supplement Product Names Damaging the Industry or Smart Marketing?
by Matt Weik
Over the past decade, we have seen some pretty edgy supplement product names. Do such supplement product names help sell the produc [...]
Will Calorie Labeling at Restaurants Fix Obesity with Healthier Meals?
by Matt Weik
I was reading an article the other day about a study in the UK where they are trying to have their government enforce a policy tha [...]
Forbes Names the Biggest Trends in the Fitness Industry
by Matt Weik
Recently Forbes released a story regarding the biggest trends in the fitness industry. I thought it was quite interesting and I w [...]
Deep-Dive into the Pre-Workout Category: What’s Next?
by Matt Weik
To start off, I was reading an article on Nutraingredients from Nikki Hancocks that discussed the top trends and opportunities sur [...]
Who Are You Calling Fat? Is This Show Making Things Worse?
by Matt Weik
BBC recently started airing a show called Who Are You Calling Fat? It’s a show that takes nine obese individuals and puts them in [...]
10 Ways Bodybuilding Can Make You a Better Person
by Matt Weik
Many of us in the industry already know the ways bodybuilding can make you a better person. However, for those on the outside loo [...]
2020 Sports Nutrition Trends: Do I Agree with Insiders?
by Matt Weik
It’s always fun for me to read other “insider” opinions on what’s going to be hot the next year. Well, I found an article where s [...]
Brandon Curry: The Next Bodybuilder in the Valuetainment Hot Seat
by Matt Weik
A few weeks ago, Dorian Yates sat down with Patrick Bet-David on his Valuetainment YouTube platform and many thought Dorian threw [...]
Your Workouts Can Improve When You First Strengthen Your Mind
by Matt Weik
A common reason why many people quit exercising is that they aren’t mentally prepared for the tireless and exhausting work that ne [...]
New Snickers Protein Powder Trying to Step on Some Industry Toes?
by Matt Weik
For those of you who haven’t heard, the Mars Candy Company has launched two new products that seem to be an attempt to step on som [...]
Supplement Label Transparency Will Fizzle Out Soon
by Matt Weik
This is such a hot topic right now and one that I’ve covered in the past. However, this article is going to move in a slightly di [...]
Are High in Protein Claims Being Abused These Days?
by Matt Weik
It shouldn’t come as a surprise that the marketing of products these days is starting to get a little out of hand. Brands are mak [...]
A Guide on How to Completely Disrupt the Fitness Industry
by Matt Weik
Today’s business world is all about speed. The slower it takes for something to come to market, the quicker it becomes outdated a [...]
