by Christian Duque The fitness industry is quite possibly the most competitive, insulated, and cutthroat business in the world. It’s competitive becau...
Hydroxycut Launches Cut Energy Drink… In Dollar General Locations?
by Matt Weik I remember back in the day, when if you wanted to lose weight, you went to your local supplement store and picked up a bottle of Hydroxyc...
Shipping Time Will Be the Next Big Consumer Demand
by Matt Weik I like to sit here and gaze into my crystal ball every now and then to see what the future holds for the fitness and supplement industrie...
Arnold’s Successful Heart Surgery
by Christian Duque Arnold’s Successful Heart Surgery, Keone Pearson Withdraws from Olympia 2020, Big Ramy Invite and much, much more…
Keone Pearson Out Of The 2020 Olympia
by Christian Duque I first met Keone Pearson aka The Prodigy at my friend PJ Braun’s Braun Army meetup at Flex Appeal Gym in Miami, FL. PJ had been pu...
Big Ramy Gets Special Invite
by Christian Duque The Egyptian Phenom, Big Ramy has been given a special invite to compete at the 2020 Mr. Olympia. This means he will not earn the r...
Seasonal Flavors and Launches Are a Hit for Supplement Brands
by Matt Weik Holidays bring many people together. It also opens up the opportunity for supplement brands to launch seasonal flavors. While some brands...
Flex Lewis – An Example to All Professional Athletes
by Christian Duque The decision to pull out of a contest is a very tough one. There’s a lot on the line, from pleasing the fans, to doing right by you...
Supplement Advent Calendar – Who’s Up for a Christmas Holiday Project?
by Matt Weik Yes, I’m early to the party, but those who know me, I never like to be late. That said, I had an idea for a really cool holiday gift for ...
Wired Energy Drinks: What the F@#k Did I Just Drink?
by Matt Weik I’d like to think I’m an energy drink connoisseur (at least in my own head) as I have tried just about everything that is out on the mark...
Flex Lewis Out of 2020 Mr. Olympia
by Christian Duque We have a WORLD of respect for #FlexLewis for withdrawing from the 2020 #MrOlympia !! He’s an exemplary Pro #Bodybuilder who ...
Customer Engagement: Out of Sight Out of Mind Supplement Brands
by Matt Weik Being in the supplement industry for more than a decade has exposed me to a lot of things involving business and how brands interact with...
What’s The Secret to Success in Kuwait?
by Christian Duque For many years, countless writers in the fitness press have discounted the hard work that’s done in Kuwait, by the athletes and the...
Are KIND Bars the Kind of Thing You Should Be Eating?
by Matt Weik When someone shows me a product and the term “plant-based” comes out of their mouth, I don’t exactly get all excited and thrilled. In fac...
Don’t Ask Don’t Tell – Liberals in the Fitness Industry
by Christian Duque With the elections less than a month away, social media is buzzing with conversations – and all out wars – over who sho...
