Category: Matt Weik
When Supplement Brands Listen to Consumers… They WIN
by Matt Weik
I don’t pretend to know everything because I don’t. However, every once in a while, I have some good ideas. When I was working f [...]
Bedtime Snacks with Protein Do NOT Cause Fat Gain
by Matt Weik
How many times have you heard that eating after 6pm, or 8pm, or simply late at night (in general) that you’re going to put on body [...]
Brands That Don’t Follow Through Ultimately Lose
by Matt Weik
Gone are the days where someone’s word actually means something. Do you remember those days? The ones where people would say the [...]
How Can Supplement Companies Win in 2020?
by Matt Weik
The supplement industry isn’t going anywhere. In fact, it’s growing every year. More and more brands are coming to market with h [...]
The Peloton Ad Controversy Shows Americans Neglect Health
by Matt Weik
Enough is enough and it's time someone spoke up about the nonsense being spewed online and throughout social media. If you have a [...]
Will Edible Packaging Be the Next Big Trend in Sports Nutrition?
by Matt Weik
If this topic looks familiar, you have probably read my other article from a few years ago regarding edible packaging. Well, it see [...]
Viking Waffle: A Solution to Breakfast Woes
by Matt Weik
Breakfast is one of the most commonly skipped meals of the day. Why? Because people are in a rush to wake up and get out the doo [...]
Are Edgy Supplement Product Names Damaging the Industry or Smart Marketing?
by Matt Weik
Over the past decade, we have seen some pretty edgy supplement product names. Do such supplement product names help sell the produc [...]
Will Calorie Labeling at Restaurants Fix Obesity with Healthier Meals?
by Matt Weik
I was reading an article the other day about a study in the UK where they are trying to have their government enforce a policy tha [...]
Forbes Names the Biggest Trends in the Fitness Industry
by Matt Weik
Recently Forbes released a story regarding the biggest trends in the fitness industry. I thought it was quite interesting and I w [...]
Deep-Dive into the Pre-Workout Category: What’s Next?
by Matt Weik
To start off, I was reading an article on Nutraingredients from Nikki Hancocks that discussed the top trends and opportunities sur [...]
Who Are You Calling Fat? Is This Show Making Things Worse?
by Matt Weik
BBC recently started airing a show called Who Are You Calling Fat? It’s a show that takes nine obese individuals and puts them in [...]
10 Ways Bodybuilding Can Make You a Better Person
by Matt Weik
Many of us in the industry already know the ways bodybuilding can make you a better person. However, for those on the outside loo [...]
2020 Sports Nutrition Trends: Do I Agree with Insiders?
by Matt Weik
It’s always fun for me to read other “insider” opinions on what’s going to be hot the next year. Well, I found an article where s [...]
Brandon Curry: The Next Bodybuilder in the Valuetainment Hot Seat
by Matt Weik
A few weeks ago, Dorian Yates sat down with Patrick Bet-David on his Valuetainment YouTube platform and many thought Dorian threw [...]
