Category: Matt Weik
Brand Suicide: DO NOT Launch a Product If It’s Half-Assed or Tastes Bad
by Matt Weik
When brands launch a product, it can be a very exciting time. That is so long as they don’t release to market a product that is h [...]
Is Online Grocery Shopping Going to Be Our Preferred New Normal?
by Matt Weik
Are you in the camp that you go to the grocery store each week to pick up all of your groceries or are you in the new camp that no [...]
Tom Brady Under Fire for TB12 Immunity Boosting Supplement?
by Matt Weik
Normally I would tell athletes to stay in their lane, but Tom Brady is a different animal. If you’ve followed Tom’s career, you k [...]
Herbalife Nailed with $123M Fine: How Many Chances Do They Get?
by Matt Weik
I can’t believe we are back, yet again, with another Herbalife article. It’s like this company oozes bad news from its pores. Fo [...]
Masks for Exercise: Will You Wear a Reebok Fitness Mask?
by Matt Weik
If you’re like me, I’m not one of the American citizens sitting back ok with our rights and freedoms being stripped from us. Gove [...]
Nutritional Bars Take A Major Hit to Sales: Can They Rebound?
by Matt Weik
For as long as I can remember, protein and nutritional bars have been a hot commodity. These convenience items have been flying o [...]
Kai Greene Needs to Put Up or Shut Up Regarding the Olympia
by Matt Weik
I’m so sick of hearing about Kai Greene and Kai Greene’s name come up in our industry anymore. I respect the man for what he’s ac [...]
12 Supplement Brand Collaboration Ideas: Will It Work or No?
by Matt Weik
Unless you’ve been living under a rock the past two years, you’ve probably seen your fair share of supplement brand collaborations [...]
Whether IWON or Lost, These Plant-Based Snacks Are Amazing
by Matt Weik
Every once in a while, I step outside my comfort zone to try some new supplements and products on the market. That being said, I’ [...]
Will Immunity Boosting-Supplements Continue to Boom Post-Pandemic?
by Matt Weik
With everything going on in the world today, immunity-boosting supplements have been the new craze. And for good reason as everyo [...]
Bill Phillips Is Bringing Back EAS: Don’t Call It a Comeback!
by Matt Weik
I was scrolling through my Facebook feed and I stumbled on a post by Bill Phillips that caught my eye. It had a big picture of an [...]
The Death of Gyms? Over 50% of Gym Members Won’t Return
by Matt Weik
I received an email that I found extremely interesting. The email was from Nick Rizzo over at RunRepeat. They just published a St [...]
Athleticon Has Been Postponed and Moved Back to October 2021
by Matt Weik
For those of you who were excited for Athleticon this year, you’re going to need to wait another year. In a move many of us are n [...]
The Battle of the Sam’s Club RTD Protein Shakes
by Matt Weik
I recently saw at my local Sam’s Club that Quest Nutrition has given them an exclusive 18ct case of their RTD protein shakes in th [...]
Bang Energy Marketing Strategy: Am I Missing Something Here?
by Matt Weik
Now, I know all the marketing gurus and purists are going to chime in here and tell me how I don’t know what I’m talking about and [...]