Category: Matt Weik
Has Everyone Forgotten About Rockstar Energy? What Happened?
by Matt Weik
Energy drinks are one of the fastest-growing categories and with so many brands out there, it's getting difficult to keep up with [...]
It’s OK for You to Not Sell Your Products Everywhere
by Matt Weik
Do you think it’s a good idea to sell your products everywhere? Maybe? Maybe not? Here’s the thing about business… it’s always [...]
WARNING: The US Obesity Rate Now Exceeds 40% of the Population
by Matt Weik
If nothing else, this article should be a wake-up call to all Americans that something needs to be done regarding their health and [...]
Hydroxycut Launches Cut Energy Drink… In Dollar General Locations?
by Matt Weik
I remember back in the day, when if you wanted to lose weight, you went to your local supplement store and picked up a bottle of H [...]
Shipping Time Will Be the Next Big Consumer Demand
by Matt Weik
I like to sit here and gaze into my crystal ball every now and then to see what the future holds for the fitness and supplement in [...]
Seasonal Flavors and Launches Are a Hit for Supplement Brands
by Matt Weik
Holidays bring many people together. It also opens up the opportunity for supplement brands to launch seasonal flavors. While so [...]
Supplement Advent Calendar – Who’s Up for a Christmas Holiday Project?
by Matt Weik
Yes, I’m early to the party, but those who know me, I never like to be late. That said, I had an idea for a really cool holiday g [...]
Wired Energy Drinks: What the F@#k Did I Just Drink?
by Matt Weik
I’d like to think I’m an energy drink connoisseur (at least in my own head) as I have tried just about everything that is out on t [...]
Customer Engagement: Out of Sight Out of Mind Supplement Brands
by Matt Weik
Being in the supplement industry for more than a decade has exposed me to a lot of things involving business and how brands intera [...]
Are KIND Bars the Kind of Thing You Should Be Eating?
by Matt Weik
When someone shows me a product and the term “plant-based” comes out of their mouth, I don’t exactly get all excited and thrilled. [...]
Is CrossFit Helping or Hurting the Bodybuilding Industry?
by Matt Weik
There is so much back and forth about CrossFit even to this day on whether it is good or bad, that I wanted to take a few minutes [...]
SmartSweets Gummy Worms: Guilt-Free Halloween Candy?
by Matt Weik
Even as messed up as 2020 has been, there have been some pretty cool product launches that have taken place. And if you know me, [...]
Why Do Supplement Brands Forget About Customers After Age 35?
by Matt Weik
The supplement industry is a booming market with steady growth each year. New supplements are being added to portfolios in hopes [...]
What is the Purpose of Personalities Using Fake Weights?
by Matt Weik
For some odd reason, personalities in the industry are using fake weights. And I’m not here to discriminate, it goes both ways – [...]
Pepsi Is Trying Their Hand at Functional Beverages with Driftwell
by Matt Weik
I’m a huge fan of functional beverages and snacks, and it appears that Pepsi is jumping into the mix with a new relaxation beverag [...]
