Category: Articles
Customer Engagement: Out of Sight Out of Mind Supplement Brands
by Matt Weik
Being in the supplement industry for more than a decade has exposed me to a lot of things involving business and how brands intera [...]
What’s The Secret to Success in Kuwait?
by Christian Duque
For many years, countless writers in the fitness press have discounted the hard work that’s done in Kuwait, by the athletes [...]
Are KIND Bars the Kind of Thing You Should Be Eating?
by Matt Weik
When someone shows me a product and the term “plant-based” comes out of their mouth, I don’t exactly get all excited and thrilled. [...]
Don’t Ask Don’t Tell – Liberals in the Fitness Industry
by Christian Duque
With the elections less than a month away, social media is buzzing with conversations - and all out wars - over who should f [...]
Are Fitness Celebs Buying Their Followers?
by Christian Duque
We don’t hold back at Iron Magazine. This isn’t that type of publication. And what I’m about to talk about is going to make [...]
Is CrossFit Helping or Hurting the Bodybuilding Industry?
by Matt Weik
There is so much back and forth about CrossFit even to this day on whether it is good or bad, that I wanted to take a few minutes [...]
Big Ramy Tests Positive for COVID-19
by Christian Duque
Just when you think this horrible virus is starting to go away, just when contests seem to be back on track, and the Olympia [...]
Why Big Frank Quit? Was Gregg Valentino Fired?
by Christian Duque
What Happened to IronMag TV Part 2 (Ep11) UNTOLD TRUTHS!! Be sure not to miss this NO HOLD BARRED finale to last week's edit [...]
SmartSweets Gummy Worms: Guilt-Free Halloween Candy?
by Matt Weik
Even as messed up as 2020 has been, there have been some pretty cool product launches that have taken place. And if you know me, [...]
Why Do Supplement Brands Forget About Customers After Age 35?
by Matt Weik
The supplement industry is a booming market with steady growth each year. New supplements are being added to portfolios in hopes [...]
What is the Purpose of Personalities Using Fake Weights?
by Matt Weik
For some odd reason, personalities in the industry are using fake weights. And I’m not here to discriminate, it goes both ways – [...]
Could There Ever Be Another Muscle Beach?
by Christian Duque
This is a very interesting question, indeed, especially with the unexpected passing of our good friend Ric Drasin. One of th [...]
Will Hadi Choopan Repeat 2019 Success?
by Christian Duque
Last year, one of the most talked about guys competing at the Olympia, was none other than Iran’s Hadi Choopan. Everyone fro [...]
Pepsi Is Trying Their Hand at Functional Beverages with Driftwell
by Matt Weik
I’m a huge fan of functional beverages and snacks, and it appears that Pepsi is jumping into the mix with a new relaxation beverag [...]
Should Rookies Compete Immediately?
by Christian Duque
This is a very interesting question. It’s a query that could be answered with Bob Cicherillo’s, now, coin phrase “it’s all a [...]