Lou vs Arnold: The Battle of Legacies
by Matt Weik
When you think back, Lou Ferrigno and Arnold Schwarzenegger were doing battle for as far back as we can remember. It started on a [...]
Is Men’s Physique the Future?
by Christian Duque
The single biggest thing that I believe has held bodybuilding back from becoming a mainstream sport, is that most people in [...]
The Era of the Expo is Dead
by Matt Weik
If you follow my work, you know I’ve been critical of fitness and bodybuilding expos for quite some time. I hated them when I wor [...]
Is Brand Loyalty More Powerful Than Price?
by Matt Weik
I was outside getting some work done a little bit ago and I saw a FedEx truck making a delivery to my neighbor’s house. I wondere [...]
Media Outlets Need to Police Supplement Claims?
by Matt Weik
I was reading an article the other day and while it brought up some good points, many of them I thought were far-fetched. In a nu [...]
Did Lee Haney Retire Because of Dorian Yates?
by Christian Duque
Whenever I watch Blood And Guts, I always remember the line where 6x Mr. Olympia Dorian Yates suggests that 8x Mr. Olympia L [...]
2018 Olympia Was the Year of the Flex(s)
by Matt Weik
I can only speak from my own experience, but in my opinion, the 2018 Olympia was the best we have seen in a long time. I felt lik [...]
The Aminos War – Innovation or Hot Air?
by Christian Duque
The supplement industry has always been one where new products are said to be better than the old. It’s a world dominated by [...]
Is Selling Protein Powder Worth It?
by Christian Duque
Protein powder is the foundation of every supplement company - or is it? Why not start this article by questioning one of th [...]
2018 Mr. Olympia Webcast Woes
by Geoff Roberts
First and foremost, this article is going to be negative. For any of you who falsely believe that all negativity is “hating” o [...]
Phil Heath – Will He Make History?
by Christian Duque
Phil Heath is the best. He’s the undeniable #1. No one is better. Not Lee Haney, not Ronnie Coleman, not even Arnold. No one [...]
Bakery Barn: Best Protein Bars in the Biz?
by Matt Weik
Being a business owner myself, I always enjoy a good story about how businesses first got started – the struggles, the triumphs, t [...]
2018 Mr. Olympia Preview
by Geoff Roberts
The most anticipated day in all of bodybuilding is upon as once again. The 2018 Mr. Olympia is right around the corner and is [...]
Are We Pushing Too Hard for Supplement Innovation?
by Matt Weik
I was reading an article on an industry news website that talked about how supplement innovation is constantly growing, you just n [...]
The New York Times Judges Fitness
by Christian Duque
Propaganda. We often see it, but rarely acknowledge it. Good propaganda is discreet. Really good propaganda hits the subcons [...]
