Category: Matt Weik
What Makes You Support a Supplement Brand and Show Loyalty?
by Matt Weik
For starters, I want to express my own opinion on this subject and say that there really is no supplement brand (or any brand acro [...]
Jack Owoc Says “You’re FIRED” to PepsiCo Distribution of Bang
by Matt Weik
Back in April 2020, Jack Owoc made it known that he was taking his behemoth of a brand in Bang energy and partnering with the dist [...]
Here’s the Skinny on Skinny Food On-the-Go Low-Calorie Condiments
by Matt Weik
By a show of hands, how many of you have heard of the brand, Skinny Food? Not many of you, right? Well, that’s because Skinny Fo [...]
Brand Ethos or Brand Name: What Means More to Consumers?
by Matt Weik
Ok, you got me. I’m guilty. The title is a little clickbaity as it’s really a trick question – both brand ethos and brand name m [...]
Natty or Not Callouts: Does Anyone Even Care Anymore?
by Matt Weik
Over the last few years, we have witnessed a bunch of people (particularly on YouTube) posting natty or not callouts. I understand [...]
A Protein Brownie Actually Worth Trying? Eat Me Guilt Free
by Matt Weik
I’ve been in the protein bar game for over a decade and I’ve tried just about everything. For a little quick background on myself [...]
Protein Powder vs RTD Protein Shakes: Who Wins? (POLL)
by Matt Weik
A while back I did a poll on my social media and asked the question if people preferred to use protein powder or RTD protein shake [...]
Internet Bullying and Fit Shaming on Social Media: Bitch Please
by Matt Weik
With so much talk over the years about internet bullying and fit shaming, I think we need to take a step back and look at the situ [...]
Want to Differentiate Your Supplement Brand? Try This…
by Matt Weik
I’ve watched so many supplement brands copying each other, using the same marketing techniques, even the wording on their labels a [...]
Has Everyone Forgotten About Rockstar Energy? What Happened?
by Matt Weik
Energy drinks are one of the fastest-growing categories and with so many brands out there, it's getting difficult to keep up with [...]
It’s OK for You to Not Sell Your Products Everywhere
by Matt Weik
Do you think it’s a good idea to sell your products everywhere? Maybe? Maybe not? Here’s the thing about business… it’s always [...]
WARNING: The US Obesity Rate Now Exceeds 40% of the Population
by Matt Weik
If nothing else, this article should be a wake-up call to all Americans that something needs to be done regarding their health and [...]
Hydroxycut Launches Cut Energy Drink… In Dollar General Locations?
by Matt Weik
I remember back in the day, when if you wanted to lose weight, you went to your local supplement store and picked up a bottle of H [...]
Shipping Time Will Be the Next Big Consumer Demand
by Matt Weik
I like to sit here and gaze into my crystal ball every now and then to see what the future holds for the fitness and supplement in [...]
Seasonal Flavors and Launches Are a Hit for Supplement Brands
by Matt Weik
Holidays bring many people together. It also opens up the opportunity for supplement brands to launch seasonal flavors. While so [...]
