Category: Matt Weik

$500,000 Rob Kardashian Weight Loss Bribe
by Matt Weik
There’s no mistake with the title and it’s certainly not clickbait. Rob Kardashian was bribed by his own mother, Kris Jenner, $50 [...]

Cellucor C4 On the Go RTD Review
by Matt Weik
I love trying new products and seeing if they are worth the money and the hype. I recently picked up a new product from Cellucor [...]

Shrewd Food Changing the Protein Snack Category?
by Matt Weik
I have a really cool neighbor who is into health and fitness and every once in a while, he drops off some samples of things he buy [...]

Soylent Bridge Caters to Between Meal Consumer Demands
by Matt Weik
Plant-based protein has taken off over the last few years for those looking for a whey protein alternative to help them take in m [...]

New K-Cup with KSM66 is Changing the Coffee Game
by Matt Weik
We all understand that coffee is the most consumed morning beverage by Americans. Most people can’t function before having their [...]

The Strongest Gym Franchises in America
by Matt Weik
Growing up, I’ve always wanted to own my own gym. At first, I thought that I could start up my own private gym, then later consid [...]

Can Monster Reign Compete with VPX Bang?
by Matt Weik
When it comes to the performance energy RTD category, VPX Bang seems to have secured a huge market share with really no other comp [...]

Will the Sports Nutrition Specialty Channel Die Due to FDM Movement?
by Matt Weik
Back in the day when I worked for a supplement company, my biggest competitor was my own brand. Wait… what? It’s true. What man [...]

Is Six-Pack Creamery High-Protein Ice Cream a Halo Top Killer?
by Matt Weik
I’ve done a piece of content in the past showcasing just how much Halo Top is killing it. They beat out some big names in the ice [...]

Brand Partnerships Continue with Detour and M&M’s
by Matt Weik
The supplement industry is starting to dabble and work with brands outside our niche – and that’s a great thing! While brand part [...]

We’ve Milked Everything Else So Here Comes Oat Milk
by Matt Weik
Back in the day if it had a tit, we were milking it. Goat milk, cow milk, women’s breast milk, you name it. Then came the shift [...]

Can Hunter Labrada Win in 2019?
by Matt Weik
In November 2018, we all watched as Hunter Labrada won his IFBB Pro Card after winning the NPC Nationals. As many of you already [...]

Non-Shake Ways to Use Protein Powder
by Matt Weik
We have all used protein powder – right? And more than likely, it’s been in the form of a protein shake. Unfortunately, protein sh [...]

2019 Protein Snack Craze
by Matt Weik
I don’t have any insider information (I wish I did), but I have a feeling 2019 is going to be the year where everyone starts think [...]

The Fitness Industry is not the Fitness Industry
by Matt Weik
I remember back in the day when fitness shows were on television. ESPN was airing them and personalities like Kiana Tom and Denis [...]

