by Matt Weik, BS, CSCS, CPT, CSN
In case you’ve been unconscious or in a coma for the past decade, social media and YouTube are soaking up everyone’s attention. It seems like with every ding, buzz, or notification, people are checking their phones to see what they’ve missed on their friends’ social media updates. If you’re looking for supplement brand growth, you need to be the one causing those notifications.
With the rise of health and wellness trends throughout social media platforms (think about all the TikTok fitness trends and diets) coupled with the increasing demand for supplements, tapping into social media and YouTube can offer a ton of opportunities for supplement brand growth if you have the ability to connect with your target audience, build credibility, and ultimately drive sales.
While the subject of this article is supplement brand growth, these concepts can be used by any business that’s out there. If you’re not jumping on this trend and leveraging it, you’re leaving money on the table.
In this article, we will dive deeper into how you can experience massive supplement brand growth by leveraging social media and YouTube.
The Power of Social Media Marketing for Supplement Brand Growth
Social media platforms such as Instagram, Facebook, Twitter, Snapchat, TikTok, and LinkedIn have completely changed the way businesses interact with their audience. Back in the day, we would send out flyers and other direct mail pieces, emails, place ads in magazines, and need to wait for bodybuilding shows and events in order to get in front of our audience.
Today, everything has changed, and supplement brand growth can be amplified by leveraging these “new” platforms.
For supplement companies, these platforms serve as virtual marketplaces where they can showcase their products, engage with customers, and build a community that actively interacts with the brand on a daily basis.
If you’re active on social media, you know exactly what I’m saying. Some brands utilize these platforms extremely well and get a ton of engagement, and then there are brands who, well… suck as it and never get any likes or comments, no matter what they post.
Here’s how companies can leverage social media marketing to experience supplement brand growth:
1. Visual Storytelling
With visually appealing content that grabs the attention of those in a social media feed, supplement companies can showcase their products in action, highlighting their key benefits and unique selling points. Eye-catching images and videos can captivate an audience’s attention and create the desire to try your products.
2. Influencer Partnerships
Collaborating with influencers and wellness enthusiasts can significantly amplify a supplement brand’s reach and supplement brand growth. By partnering with influencers who align with their brand values, supplement companies can leverage their credibility and authority to attract new customers and build trust among existing ones. The key is to find influencers who will do a good job representing your brand and don’t have baggage that could damage your brand’s reputation.
3. User-Generated Content
Encouraging customers to share their experiences with the products through user-generated content can create a sense of authenticity and trustworthiness. Sharing testimonials, reviews, and before-and-after pictures can demonstrate the effectiveness of the supplements and encourage others to make a purchase. They can do this right on social media and take you in the post. Authenticity is key, though.
4. Engaging Content Formats
Experimenting with different content formats, such as live videos, stories, polls, and interactive posts, can keep the audience engaged and promote meaningful conversations around health and wellness topics. By providing valuable information and fostering a sense of community surrounding your brand, companies can establish themselves as thought leaders in the industry.
5. Paid Advertising
Utilizing targeted advertising on social media platforms can build insane supplement brand growth. Supplement companies have the ability to reach specific demographics based on their interests, demographics, and online behavior. By investing in paid advertising campaigns, brands can increase brand awareness, drive website traffic, and ultimately boost sales. That said, ads can be tricky, and it may be wise to invest in an agency that specializes in social media ads.
YouTube is a Hub for Educational Content to Spark Supplement Brand Growth
YouTube has emerged as a media monster for educational content, making it an ideal platform for supplement companies to share informative videos about health, nutrition, and fitness. The fact that you can nearly get a college education through YouTube videos and channels should be all that needs to be said here.
If you want to experience exponential supplement brand growth, YouTube is a platform you need to be on. Some people learn better through visuals, and this platform delivers in that department.
Here’s how supplement brands can leverage YouTube to grow their brand:
1. Educational Videos
Creating high-quality educational content that provides valuable information about the benefits of your supplements or products, how to use them effectively, and their role in maintaining overall health and wellness can establish a supplement brand as a trusted authority in the industry. With authority and trust comes supplement brand growth. No one buys from a brand that doesn’t possess either one of those traits.
2. Product Reviews and Demonstrations
Sharing honest product reviews and demonstrations can help potential customers make informed purchasing decisions. By showcasing the efficacy and benefits of their products, supplement brands can build confidence in their audience and encourage them to try out the products themselves.
3. Collaboration with Health Experts
Collaborating with health and wellness experts, nutritionists, and fitness influencers to create content can lend credibility to a supplement brand and attract a wider audience. For example, many brands work with me and my business (Weik Fitness) to build out content because supplement users know I’ve been doing this in the industry for over two decades. By tapping into the expertise of industry professionals, brands can provide valuable insights and tips to their audience and further build supplement brand growth.
4. Q&A Sessions and Live Streams
Hosting live Q&A sessions and interactive live streams allows supplement brands to engage directly with their audience, address their concerns, and provide personalized recommendations. This real-time interaction can create a sense of connection and trust between the brand and its customers. And as mentioned throughout this article, building trust can help build supplement brand growth.
5. SEO Optimization
If you have no idea what SEO is, your competitors are going to destroy you on the internet. Optimizing YouTube videos with relevant keywords, tags, and descriptions can improve their visibility in search results and attract organic traffic. By consistently publishing SEO-optimized content, supplement brands can increase their chances of reaching a larger audience and growing their subscriber base by ranking higher in the SERPs.
