Bans More Supplement Ingredients bans usnic acid, piracetam, 3,7-keto DHEA, 3,3-Diiodo-L-Thyronine, and 3,5–Diiodo-L-Thyronine
by Anthony Roberts has recently dispatched an email to their vendors with new rules concerning what ingredients they will accept and what products they are going to continue carrying. They have officially announced that they will no longer carry any future products that contain usnic acid, which I can only imagine was a direct result of the Species Nutrition lawsuit that concerned liver failure in a customer who consumed their usnic acid based fat burner. As has already dropped that product from their store, didn’t carry any other products with the ingredient, and the product has been reformulated to not contain the ingredient any longer, the discontinuance of this ingredient isn’t going to have any impact whatsoever.

They’re also not accepting any products containing piracetam, which is (once again) a bit of a futile gesture since they’re not selling it at the moment. The 3,7-keto DHEA ban is going to effect quite a few products, but none are really category leaders, and quite a few are of the single-ingredient type, so obviously they can’t simply be reformulated. Other products containing this ingredient are due for a reformulation or discontinuation anyway – Atro-Phex, from BSN jumps to mind here – this is a company with a product among the top 5 best sellers on the entire site, another rounding out the top 10, and a third coming in at #18. Atro-Phex barely makes it to #20 in the fat-loss category and doesn’t even make the top ten best sellers for their own brand. Couple this with the fact that it has failed to gain traction in the fat loss category in brick and mortar stores like GNC and the Vitamin Shoppe, and it’s clearly time to scrap it. After they were purchased by Glanbia, there were some serious rumors being circulated about major changes about to happen at the company, and they’ve allegedly been courting Bruce Kneller, of Gaspari Nutrition, to come in and clean up some of their formulas…

The 3,3- (and 3,5) Diiodo-L-Thyronine ban is also going to effect several products, most notably Nutrex’s Lipo-6 Black, which is a top 10 selling product in the fat loss category. However, it’s long overdue for a reformulation, as I can remember Nutrex’s original Lipo-6 dominating the overall top 10 best-seller category a few years back, with the number one spot for numerous years. It was actually fat loss product of the year from 2005-2007. Now, the company’s premium fat-burner clings to a #10 spot in the fat loss category (*yes, they had the overall best selling product for as a whole, and now they’re at the bottom of the top ten in the fat-loss category).

They’ve also put a 3g/day serving size limit on D-Aspartic Acid, which doesn’t matter much because every manufacturer suggests that dose anyway. It also appears that has been liberally asking for DSHEA compliance arguments for numerous ingredients as well as safety data…so it could be that this list is not comprehensive, and is just a taste of what’s to come.

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