IronMagazine.com launches custom toolbar



MIVA Selected to Develop Branded Toolbar for IronMagazine.com

MIVA Toolbar Implementation Seeks to Enhance IronMagazine.com's Ability to Monetize Its Web Presence While Strengthening Its Online Brand

click here to download our toolbar

NEW YORK – March 30, 2006 – MIVA, Inc., (NASDAQ: MIVA), a leading independent Performance Marketing Network, today announced an agreement to create a custom branded toolbar for IronMagazine.com, an online magazine dedicated to helping people achieve their bodybuilding and fitness goals.

The toolbar has been created to drive higher reader retention and a superior user experience, while enabling the publication to promote its content beyond its web site. IronMagazine.com elected to partner with MIVA because of the Company's focus on helping publishers to monetize their own brands online.

"IronMagazine.com's goal is to develop a web presence that more fully monetizes our brand equity and results in a superior experience for our loyal readers," said Robert DiMaggio, owner and president of IronMagazine.com. "Customized toolbars providing access to unique content are a major way of accomplishing this. MIVA, with its proven expertise in delivering these kinds of solutions and results is a natural partner for helping us to more fully capitalize on opportunities across the web."

"MIVA is committed to providing solutions that enable publishers to maximize the value of their brands on the web," said Seb Bishop, director and chief marketing officer of MIVA. "We can do this because we are independent – MIVA.com is not a consumer facing website. We focus on the needs of the publishers with whom we partner. We are not sidetracked with efforts to promote our own website."

IronMagazine.com toolbar features will include:

A Brand Button, which users can click on to access help pages, customer support, FAQs and preference settings that allow them to control features including, but not limited to, search utilities; and

A Find It search box that will display MIVA full service search functionality and both Pay-Per-Click and Pay-Per-Call services. With Find It users can access content from across the web directly from the toolbar.

IronMagazine.com's toolbar may also include several optional features, including RSS feeds, a news search query function and links to screensavers. Additionally, the toolbar can be equipped with a custom button that will provide direct links to magazine content and deliver desktop alerts.

click here to download our toolbar