Archive for October 13th, 2009

India Set for Nutritional Supplement Boom
By Carina Perkins

India’s nutritional supplement market is set to boom over the next few years, with some analysts predicting it will double in value by 2013.

According to a report released by Netscribes (India) Pvt. Ltd, the total market for nutraceuticals in India is growing at 21 per cent per annum. It is currently valued at INR 44bn (€621m), but could be worth more than INR 95bn (€1.34bn) in four years time.

Analysts say the growth of India’s nutritional supplement market is being driven by the changing lifestyle of the country’s consumers and increased knowledge about nutritional supplements.
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