Archive for April 9th, 2009

The 2009 Bodybuilding.com Fitness Expo – Bigger and Better Than Ever

Boise, ID – April 8, 2009 – Bodybuilding.com, the Internet’s most-visited bodybuilding and fitness site and largest retailer of nutritional supplements, held its 8th Annual Bodybuilding.com Fitness Expo April 3rd at the Knitting Factory Concert House in celebration of fitness and health, and in true BFE fashion it was bigger than ever! Free admission, free supplements, and the promise of a night to remember drew in a record crowd for the event. For those who weren’t fortunate enough to attend (or were stuck at the end of the never-ending line) here’s what you missed:

Mr. USA, Masters Champion, IFBB Pro and Bodybuilding.com-sponsored athlete Bob Cicherillo hosted the event with his usual flare, pulling the hottest stars on stage throughout the evening. Such celebrities included: Kim Lyons (trainer from The Biggest Loser); Mr. Universe Gunter Schlierkamp (seen in Warner Bros. “Beerfest”); UFC Light-Heavyweight Champ Rashad Evans and UFC Welterweight Thiago “Pitbull” Alves; Pro Bodybuilders “X-Man” Toney Freeman, Trey “Phenom” Brewer, Hall of Famer Kevin Levrone and Flex Lewis; 2x Ms. Figure Olympia Jenny Lynn; and many more!
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Study Identifies ‘Good’ Energy Burning Fat In Lean Adults

Researchers at the Joslin Diabetes Center have demonstrated that adult humans still have a type of “good” fat previously believed to be present only in babies and children. Unlike white fat, which stores energy and comprises most body fat, this good fat, called brown fat, is active in burning calories and using energy. The finding, reported in the April 9th issue of The New England Journal of Medicine, could pave the way for new treatments both for obesity and type 2 diabetes.

Scientists had thought that brown fat only existed in humans during childhood and was mostly gone by adulthood. The paper shows that brown fat not only exists in adult humans, but also for the first time, that the fat is metabolically active.

“The fact that there is active brown fat in adult humans means this is now a new and important target for the treatment of obesity and type 2 diabetes,” said C. Ronald Kahn, M.D., senior author and Head of the Joslin Section on Obesity and Hormone Action and the Mary K. Iacocca Professor of Medicine at Harvard Medical School.
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Weider Supplements Entering India

The market for supplements in India is growing at about 15 per cent and the majority of the this growth is coming from youth who are conscious of wellness, fitness and nutrition. So the “master blaster” Joe Weider is coming to the rescue! Well not exactly but Weider Nutrition (YES they’re still in the supplement business) plans to foray into India this year with muscle and bodybuilding supplements and is scouting for distributors. The Hamburg-based food supplement maker is eyeing a sales potential of approximately 2 million dollars in the first year of operation.

“Our current business model for the Indian market is based on creating a good distribution channel network. We are targeting all major cities across regions. The projected market size of the food supplements in India … We intend to introduce muscle building and bodybuilding supplements and also introduce a range of slimming products apart from protein and calcium based products for the old age people,” Weider Germany Managing Director Sven Schade told reporters.

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