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    Archive for July 27th, 2008

    Bill Phillips Publication was a Good Read, Still Missed

    By Joe Pietaro, MuscleSport Mag

    When it first burst onto the bodybuilding scene, Muscle Media 2000 looked and read different from the other publications sitting on the newsstand. Bill Phillips was the right type of voice for the gym set and didn’t pull any punches, coming straight out and admitting his own steroid use. Where as the others tried to sugar coat the use of performance-enhancing drugs in bodybuilding, MM2K seemed to embrace it. They claimed to be a trend-setter by not being held hostage to advertising, a welcome break from the norm.

    While all of this seemed to be a great variation, Phillips ultimately used the magazine as a platform to promote the supplements he was behind. Met-Rx and EAS were promoted liberally throughout the slick.

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