Archive: The 'Livewell Interview' with Will Brink
Posted on Friday, January 02 @ 12:00:00 MST
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Written by: Will_Brink
Here goes with the Live Well interview with Will Brink relating to
the latest news in supplements...
Q: What supplements is currently being developed which you
think could be really big in a couple of years time?
A: Honestly, I have not seen any particular compound that I
thought was going to be a big seller in the next few years,
but I can't be every where all the time of course. Also,
what will be a big seller does not mean it's any good per
se. Meaning, many of the top selling products are based on
marketing hype rather then solid science. I think some of
the more interesting focus right now, is novel delivery
systems for compounds already in use, that could potentially
increase the efficacy some compound.
Q: Are there any supplements past and present that won't
stand the test of time and are on their way out?
A: Oh, supplements come and go all the time, and many are
even rehashed every few years after people forget how
worthless they are. Hard to say, again, what stands the test
of time is not always the best supplement, but the
supplement that is marketed the best. Good stuff, like
creatine, protein powders, etc., will stand the test of time
of course as they work, are safe, and have solid data behind
them.
Q: How has the supplement industry changed over the last ten
or so years?
A: The supplement industry has changed dramatically in the
past few years, as many of the best known supplement
companies have been purchased by larger pharmaceutical
companies, investment houses, or larger supplement
companies. As I predicted some years ago, it was only a
matter of time until big industry realized sports nutrition
could be quite profitable and a growth industry. The
industry is going through some growing pains, and will hash
itself out over time.
Q: What changes would you like to see in the industry in the
future?
A: Pretty much the same changes I have been pushing for all
along, which is a greater emphasis on real science to
validate supplements vs using some Russian study done on
rats in 1946 to sell a product. In the end, those tactics
hurt us all as they give more ammo to the anti supplement
crusaders who already think all supplement companies are
hucksters.
Q: With all these new products coming on the market, how can
users be sure they are safe and effective?
A: The only way end users can be sure, is to be an educated
consumer and do their own research. If you take the word of
ads or paid athletes as to what works, you will get
snookered. This is not unique to the supplement industry of
course. Any industry is the same in this respect.
Q: Is there consistency in terms of regulation in different
countries? For example is testing/legislation in Europe more
or less vigorous than in the US?
A: Oh, not at all. The laws, regulations, etc., are quite
different country to country as they are for any topic.
There are many ingredients that can be sold in one country,
but not in another, and so on. For business people, it's
quite a maze in fact.
Q: Are there any general rules for taking supplements? For
example is there a standard set of supplements you would
recommend for runners or bodybuilders or ballet dancers, or
does it have to be more tailored than that?
A: As the needs of those athletes are quite different, so
will be their supplement use. For example, creatine would be
a great addition to the bodybuilders diet, but of little use
to the ballet dancers diet. In a general sense, being we are
all more or less physiologically the same, there are general
guide lines perhaps for all of them. For example, a good
multi vitamin, a source of essential fatty acids, and so on
might be seen as useful to all athletes, or even non
athletes.
Q: You recently wrote an e-book on weight loss supplements,
diet, and exercise. What is the book about and who is it
for? Would athletes find it useful?
A: The book is designed to explain once and for all the
facts about the weight loss nutrients already available,
not necessarily to uncover new and novel compounds never
seen before. My feeling is that the vast majority
of people out there, say better than 90%, buying supplements
still don't have a clue as to what works and what does not
work regarding supplements that already exist. If they did,
there would not be so many bottles of junk sold in the local
health food store or gym. The news groups and my email box,
are still filled with questions about pyruvate, chitosan,
DHEA, and other products, so I know confusion is still
rampant.
I felt those people, athletes and 'normal' people alike,
could really benefit from an easy to read concise look at
what is on the shelves already from someone they can trust
to get the straight scoop. I do feel even most well
informed people will still learn a few tricks they didn't
know, but the fact is, it's not a book written for the 'hard
core' bodybuilding crowd. It's a look at weight loss
nutrients combined with an easy to follow Ten Tip Guide to
Fat Loss, along with easy to follow exercise routines. So,
for well informed bodybuilder types who really know their
stuff, this may not be the book for them. For the other 95%
plus people in the world, who are constantly bombarded with
BS about these nutrients, this book will clear it all up for
them.
Q: Where can people find the book?
A: The book is sold directly from my web site
www.aboutsupplements.com
* This article is exclusive to IronMagazine.com, reproduction in any form without prior consent is strictly prohibited.
See Will Brink's Top Selling Books Online Here:
Bodybuilding Revealed
- A complete guide to bodybuilding and eating to gain lean muscle.
www.BodyBuildingRevealed.com
Fat Loss Revealed
- A complete guide to natural and effective fat loss.
www.FatLossRevealed.com
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About the Author - William D. Brink
Will Brink is a columnist, contributing consultant, and writer for various health/fitness, medical, and bodybuilding publications. His articles relating to nutrition, supplements, weight loss, exercise and medicine can be found in such publications as Lets Live, Muscle Media 2000, MuscleMag International, The Life Extension Magazine, Muscle n Fitness, Inside Karate, Exercise For Men Only, Body International, Power, Oxygen, Penthouse, Women's World and The Townsend Letter For Doctors.
He is the author of Priming The Anabolic Environment , Body Building Revealed & Fat Loss Revealed. He is the Consulting Sports Nutrition Editor and a monthly columnist for Physical magazine, Musclemag and an Editor at Large for Power magazine. Will graduated from Harvard University with a concentration in the natural sciences, and is a consultant to major supplement, dairy, and pharmaceutical companies.
He has been co author of several studies relating to sports nutrition and health found in peer reviewed academic journals, as well as having commentary published in JAMA. He runs the highly popular web site BrinkZone.com which is strategically positioned to fulfill the needs and interests of people with diverse backgrounds and knowledge. The BrinkZone site has a following with many sports nutrition enthusiasts, athletes, fitness professionals, scientists, medical doctors, nutritionists, and interested lay people. William has been invited to lecture on the benefits of weight training and nutrition at conventions and symposiums around the U.S. and Canada, and has appeared on numerous radio and television programs.
William has worked with athletes ranging from professional bodybuilders, golfers, fitness contestants, to police and military personnel.
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Average Score: 5
Votes: 4
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