MusclePharm has announced a 3-year partnership with the World Bodybuilding and Fitness Federation (WBFF) that will place the company as the title sponsor of the WBFF through 2014. The partnership begins in 2011 and MusclePharm will work closely with the WBFF and its President and CEO, Paul Dillett. Dillett is of course recognized as one of Canada’s greatest bodybuilders over the years, won numerous bodybuilding titles throughout his illustrious career.
Paul Dillet, President and CEO of WBFF, said: “We believe this partnership will greatly increase the reach of both brands and continue to fuel the record growth both companies have enjoyed over the past few years.”
MusclePharm’s President, Cory Gregory, commented, “We are very excited to partner with the WBFF. We believe this relationship will expand our brand by introducing our nutritional supplements, which are 100% free of any banned substances, to a new market.” ”With the recently announced fulfillment agreement, our enhanced operating platform will enable us to improve margins and enable management to focus on partnering opportunities such as WBFF. We believe we are well positioned to achieve very strong growth in 2011 and look forward to leveraging our brand and superior product offerings into new channels and improving our operating margins.”